The Reasons Heart of Midlothian's Landmark Championship Challenge Shouldn't Come as a Shock.

HEARTS ON FIRE

Perhaps the sole surprising element of Heart of Midlothian's triumph over Celtic in the Scottish top flight was just how taken aback people seemed when reports of the outcome and its consequences for the top of the table emerged. While this convincing victory at their home ground, which leaves the Edinburgh side top of the league and a significant margin ahead of their rivals, was seismic in nature, nobody who has been following the progress of either team this season will have been in the least astonished by the result.

For each of the last 40 seasons, the Glasgow duopoly of the Old Firm have carved up the Scottish football between them, turning fitba to almost a joke in the meantime. Several matches into the current season it has become clear that Heart of Midlothian – who count Stephen Hendry, Olympic champion and renowned actor among their celebrity fans – might just be prepared to make their move while the Glasgow duo influence is at its weakest.

THE CHAMPIONS' SLUMP

Although much of the attention in the Scottish game has been on the disastrous season being suffered by Rangers, the complete turmoil of the situation at Ibrox has meant that Celtic's slightly less terminal decline has been able to worsen below the radar. The defending title winners have so far lost a considerable number from their opening nine fixtures this season under their manager. The Celtic manager has acquired the thousand-yard stare of a man who constantly consulting his Google calendar to find out how many days are remaining until his contract expires, and woke up this morning to discover the number is 246.

"No one has put in more effort in all my time at the club," he told the media following the loss, after they had questioned his desire for any kind of a championship battle. "So the motivation is there to attempt to flip the levels that we're at. Everything is under control, there is plenty of time."

EDINBURGH DISRUPTOR

Considering the dreadful start to the campaign being endured by Rangers, Rodgers and his men could normally be expected to escape scrutiny for their own inability to start strongly, but on this occasion an capital city challenger has joined the fray. In spite of being forced to function with a budget that isn't so much a tiny fraction of their rivals' as a minuscule amount in comparison, Hearts have added the investment and knowledge of Tony Bloom to the Scottish Premiership equation. In addition to investing £10m during the summer, the Brighton owner has provided the club sole use of his top secret analytics-based proprietary scouting player identification system.

In Oisin McEntee, a Greek talent and a Brazilian prospect it has enabled them to unearth hidden talents from Walsall, the Slovak first division and the Norway's second division, among other exotic footballing outposts, for the total price of a mid-range family saloon. Seen at Tynecastle on Sunday sporting a club colours, the famously shrewd professional gambler could be observed cheering each score with the gusto of a man who had almost certainly realized the oddsmakers had massively underestimated his side's chances of defeating the struggling title holders, and placed large bets accordingly.

COACH'S RESPONSE

"I don't think it's a message-sending victory," said the facial-haired team manager the head coach after his side's latest success, their eighth in nine outings. "Perhaps it is for others on the outside looking in. It might change perceptions. It may confirm opinions that there's a tightrope. But we must be realistic, we are delighted with what the players have given us. Technically, we appear in a strong position, and certainly in fitness we seem in a good place, so long may that continue. Naturally, it's not a position that this club is accustomed to being in." No, Derek, it isn't. But the wonderful, analytics-backed reality is that for the first time in ages, the Scottish game might actually have a championship battle that somebody besides the traditional powers can win.

Amber James
Amber James

A digital strategist with over a decade of experience in SEO and content marketing, passionate about helping brands achieve online visibility.